In the still-dark Vermont morning, Dr. Rob Williams begins meditating. Lit by candle, he's feeling into the power of breath from the moment he's awake: specifically, his daily three-breath ritual.

Put on a towel, then open a door; first breath. Going downstairs; second breath. Going outside; the third breath.

Then he drops his towel and enters into the cold plunge, letting all that breath out.

It's deliberate and simple. He doesn't measure minutes, or steps — just breath. Conscious breathing isn't just a to-do; it's an optimization he weaves throughout his day.

Dr. Rob says you take 20,000 breaths daily. And with 5-10 minutes of daily practice, you can harness more of them for steadiness, confidence, and presence.


Key Takeaways

  • Daily breath training can benefit your overall stress.
  • There are six styles of breath training designed to address different situations.
  • The vagus nerve is deeply important in "steering" your nervous system — breath helps.

The Invisible Layer

Breathing is a background life force: always there, always happening, whether you think about it or not.

"Every one of our daily 20,000 breaths is a gift," Dr. Rob advises. "Medicine. Opportunity. Potential. The chance for us to hold that space — first for ourselves, and then for all the people who depend on us."

Being intentional with your breathing can be a transformative, daily opportunity to be even more present: like Dr. Rob says, "as we breathe, so we become."

It's not simply another wellness protocol: just paying attention to your mind and body as they already operate, and bringing some conscious, strategic mindfulness into the picture.

Breathing is an elemental life force that you can influence, steer, and navigate to improve your own well-being.


An Ongoing Health Journey

At just 6 years old, Dr. Rob nearly died — he was misdiagnosed and ended up in the hospital. At the time, he wasn't fully conscious of what it meant, but over the years he's unpacked it and realized: "The only person who can take responsibility for my health is me."

As a child, he loved the cold waters of the Atlantic Ocean, feeling superhuman when he'd step out of the sea. When he got older, he fell in love with long-distance running. And then, in 2019, one barefoot moment in the Vermont snow changed everything for him.

"I noticed that my feet, which had been cold when I went out a few minutes before, were suddenly warm," Dr. Rob recalls, "and the snow was melting around my warm feet."

He'd just read an article about Dutch athlete and motivational speaker Wim Hof, "The Iceman," who champions a health approach around breath training and cold plunging. It suddenly made even more sense.

This is where the seed of Nordic Flow took root.


The 24/7 Ecosystem Revelation

Dr. Rob went to the Wim Hof Academy in 2021 to learn and experience more. One of the first things he noticed was that the practices were segmented from your day-at-large: around 20 minutes daily to focus only on breathing.

"But what do you do the other 23 hours and 40 minutes of the day when you're not on the mat doing that, or in the plunge doing that?" he wonders.

At the Academy, he met Lindsey Trubia, who was also thinking about 24/7 breathing, and shared with him her idea for a more comprehensive approach to what many refer to as "breathwork," a breath training ecosystem.

It's all about having the right tools to apply when they're needed.

Nordic Flow posits six breathing practices for optimizing our lives:

  1. Balance Breathing (as a foundation)
  2. Hormesis (for positive stress in cold)
  3. Mindful Breathing (for intentional presence)
  4. Performance Breathing (for peak performance)
  5. Recovery Breathing (for restoration)
  6. Resilience Breathing (for chronic stress)

"Wim Hof breathing and cold plunging is icing on the cake," Dr. Rob says. "What really matters is the foundational fundamentals of mindful, conscious, balanced breathing."


Starting With the Foundation

The best place to start building your breath training practice is with foundational balance breathing. The Nordic Flow Ecosystem describes this LSD (light, slow, deep) breathing as an important entry point before you try more advanced methods.

"So many people are dysregulated, anxious, prone to panic attacks, or chronically stressed," Dr. Rob says. "If you drop them into a cold plunge or onto a mat and have them do cyclic hyperventilatory rounds for 15 minutes, they may completely dysregulate on you, and drop into a panic attack."

To start, think about the famous US Navy SEALS-inspired "box breath," a well-known breath training exercise which leads to a state of balanced, relaxed alertness.

Put your right hand on your heart, your other hand on your stomach, shut your mouth, and bring your breath into your nose.

4 seconds in → 4 seconds pause → 4 seconds out → 4 seconds pause.

That's something simple you can do for 5-10 minutes every morning: "If you show up consistently, and practice 5 or 10 minutes of breathing a day, it's going to ripple out into the rest of your life: personally, professionally, health, fitness, sport, wellness."

He calls it "natural microdosing." "You're actually dropping into a more slightly euphoric, relaxed state simply by shifting your breathing a little bit," Dr. Rob says.


Integration, Not Addition

You don't need an intense routine every morning, where you wake up at 4 a.m. just to fit in a parade of activities before your day starts.

"The message in the health and wellness community right now is to layer up the protocols," Dr. Rob says. "You need 3 hours to do everything in the morning before you even get your day going... meditate, silence, walk, yoga, vitamins, supplements, journal, gratitude practice."

It's easy to call that "wellness," but to a certain degree it's giving yourself extra work — and it could even be wearing you out.

When you approach wellness by thinking about conscious strategic breathing, your practice flows into your life experience. You use it all the time: walking to the gym, washing dishes, during difficult conversations at work.

In the dead of winter, say you focus on mindful breathing in the 10-minute walk from your house to the gym, keeping your breath in your nose.

"You're going to enjoy the steam coming out of your nostrils — you're going to be like a yak moving through the Himalayas in this cold weather," Dr. Rob describes. "Sync your steps with your breath, and your nervous system's going to be relaxed and alert and ready to go. You've done your breath training for the day with that 10 minutes of walking and breathing consciously."

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Mindful breath awareness has been transformative for Dr. Rob, and brought more light into his life. It's made cold plunges easier, and conversations at work more manageable.

"When you 'breathe, here, now' — bringing an awareness of your breathing into your daily flow: work, play, sleep, wakefulness — life becomes a lot more pleasurable," he ruminates.

With his heightened awareness and presence, he feels like he shows up better for his loved ones — and it's all thanks to breath training.

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