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The Well

Your bi-weekly guide to building wellness programs that work. Discover how a holistic approach can help your community thrive.

The Well - Nordic Wellness Newsletter

The 72-Hour Extended Fast: Advanced Recovery for High-Performers

The 72-Hour Extended Fast: Advanced Recovery for High-Performers

You don't need to optimize everything to live longer. Warner Jenkins tested the extremes and found one practice worth doing: extended fasting. Discover how strategic 24-72 hour fasts deliver powerful benefits like autophagy, inflammation reduction, and metabolic reset—all without overhauling your lifestyle.

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The 3 Health Metrics That Actually Matter

Your Apple Watch tracks 47 metrics. Your Oura ring adds 12 more. But which ones actually matter? Nordic Wave CEO Warner Jenkins went from obsessive stat-tracker to simplicity advocate. He reveals the 3 essential health metrics worth monitoring—and the trendy ones you can ignore.

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The Intentional Cold Plunge Protocol: How Long, How Often, and How to Do It Right

The Intentional Cold Plunge Protocol: How Long, How Often, and How to Do It Right

Cold plunging has moved from a niche recovery tool to a mainstream wellness practice. But as interest grows, so does confusion. Cold exposure works through controlled stress. When duration and frequency are calibrated correctly, the body adapts by improving circulation,...

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The Benefits of Cold Plunging (Beyond Just Recovery)

The Benefits of Cold Plunging (Beyond Just Recovery)

  Cold plunging is often framed as a recovery tool—something used after hard training or intense effort. But when practiced consistently and with intention, cold exposure offers benefits that extend far beyond physical recovery. Cold plunging supports the nervous system,...

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How to Balance Your Nervous System in 10 Minutes a Day

How to Balance Your Nervous System in 10 Minutes a Day

You take 20,000 breaths every day—but how many are you actually conscious of? Dr. Rob Williams reveals how just 5-10 minutes of intentional breath training can transform your stress levels, presence, and nervous system regulation. Discover the six breathing practices that fit into your life, not the other way around.

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What Colleges Get Wrong About Student Wellness (And How to Fix It)

What Colleges Get Wrong About Student Wellness (And How to Fix It)

With 73% of college students experiencing anxiety and 44% dealing with depression, Clemson University isn't just adding more gym equipment—they're teaching prevention-based wellness habits that last a lifetime. Discover how their community-driven approach is tackling the student mental health crisis head-on.

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The Confidence-to-Burnout Journey (And How to Break the Cycle)

The Confidence-to-Burnout Journey (And How to Break the Cycle)

Luma co-founder Jaden Brodeur shares how he moved from burnout to fulfillment through simple wellness practices and a shift in mindset.

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Our Favorite Social Posts of 2025

Our Favorite Social Posts of 2025

This year, our community showed up. Day after day, plunge after plunge. You shared your breath, your routines, your resilience. And we couldn’t be more grateful. We saw partners push limits and elevate the practice. We saw everyday users tap...

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What Are You Really Buying When You Choose a Wellness Product?

What Are You Really Buying When You Choose a Wellness Product?

Your wellness purchases reflect your values. Learn to identify brands that prioritize transparency, community, and sustainable practices over hype.

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A Stanley Cup Champ Shares Why Health Is a Team Sport

A Stanley Cup Champ Shares Why Health Is a Team Sport

Stanley Cup champion Alec Martinez shares how pro hockey teams turn recovery from an individual task into a powerful team culture advantage.

 

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How Luma’s Founder Built a Water Bottle Business on Behavior, Not Trends

How Luma’s Founder Built a Water Bottle Business on Behavior, Not Trends

How Luma's founder identified an unsolved problem in a saturated market and built a water bottle that actually addresses what customers need.

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Why Sharing Your Struggle Is Your Greatest Business Asset

Why Sharing Your Struggle Is Your Greatest Business Asset

Health is extremely personal — and when we share stories about our health journeys, that can be a game-changer.  When you run a wellness practice, brand, or business, a great way to engage new customers authentically and stand out in...

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