The Well

Elevate Your Health™ with science-backed practices, expert insights, and mindful rituals.

How Universities Can Get Ahead of the Campus Mental Health Crisis

Students are struggling with their mental health. Thirty-eight percent of college students in the US reported depressive symptoms in the 2024 Healthy Minds Study, while 34% reported anxiety symptoms. While these rates represent small improvements year-over-year, the prevalence of mental...

Lifestyle Integration is the Missing Piece in Modern Wellness

Lifestyle Integration is the Missing Piece in Modern Wellness Wellness facilities are rushing to implement trending wellness modalities to meet member demand. Think cryotherapy chambers, cold plunges, infrared saunas, hyperbaric oxygen therapy, and pneumatic compression devices. All the bells and...

The Modern Wellness Facility’s Guide to Strategic Breathwork and Cold Therapy Partnerships

Wellness facilities know their holistic-minded members want them, but they still don’t have them. Cold therapy and breathwork. As Director of Nordic Flow Academy, Dr. Rob Williams has worked with organizations from resorts to universities, watching facilities struggle with the...

These Core Elements Transform Wellness Facilities into Integrated Ecosystems

Wellness facilities need to rethink their business models. Many of today’s facilities think of themselves as service providers. From yoga classes and spin sessions to strength training and meditation, they offer a wide variety of options for members. However, this...

From Fitness Studio to Wellness Hub: A 4-Step Guide to Profitable Recovery Programs

Stand-alone fitness services that drive physical performance are no longer enough. Lindsey Trubia, Head of Business Strategy and Education at Nordic Wellness, has witnessed a significant shift in consumer expectations in recent years. Consumers are increasingly demanding holistic wellness experiences...

The Benefits of Drinking Hydrogen Water

It’s fairly obvious that water is the most important part of any human’s diet. After all, over half of our bodies are made up of water! But, experts are discovering that there are ways to take this essential beverage and make it even healthier. Like, for instance, creating hydrogen water.

The Power of Vertical Cold Plunging

At Nordic Wave, we're frequently asked about the benefits of vertical cold plunging compared to horizontal cold plunging. If you are one of those looking for answers, read below to understand the five main advantages of plunging in the Viking...

Dynamic Duo: The Importance of Breathwork When Taking a Cold Plunge

Cold plunging is a powerful practice that boosts circulation, strengthens immunity, and sharpens mental resilience. To get the most from the experience—and face the cold with control—breathwork is key.

Cold Plunge

How to Incorporate a Cold Plunge Routine into Your Active Lifestyle

Here's a quick question: Are you satisfied with the quality of your day? Do you feel refreshed, refueled, and energized after a long day? If not (and you aren't alone) then you might want to consider incorporating a cold plunge routine into your active lifestyle.

What is a Nordic Cycle? - Viking Bath Explained

The Nordic Cycle is a hot/cold bath therapy that was popular with vikings, but has scientific benefits too.

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