Many wellness facilities chase the latest trends, assuming it will help them attract members and get ahead. But in many cases, this doesn’t happen. Facilities add everything from yoga to cold plunges, but these offerings don’t compel members to stick...

An abundance of class types, a full class schedule, and state-of-the-art equipment.  Many wellness facilities believe this is what it takes to compete. They assume that adding everything from yoga to spin to their service menu and offering classes throughout...

Sean Russel Herman, the founder and owner of holistic wellness studio Musou Movement, has spent nearly two decades combining aerobic movement with recovery offerings. He knows that a new in-studio offering can be a game-changer for your business and your...

Students are struggling with their mental health. Thirty-eight percent of college students in the US reported depressive symptoms in the 2024 Healthy Minds Study, while 34% reported anxiety symptoms. While these rates represent small improvements year-over-year, the prevalence of mental...

Lifestyle Integration is the Missing Piece in Modern Wellness Wellness facilities are rushing to implement trending wellness modalities to meet member demand.  Think cryotherapy chambers, cold plunges, infrared saunas, hyperbaric oxygen therapy, and pneumatic compression devices. All the bells and...

Wellness facilities know their holistic-minded members want them, but they still don’t have them. Cold therapy and breathwork. As Director of Nordic Flow Academy, Dr. Rob Williams has worked with organizations from resorts to universities, watching facilities struggle with the...