The Well

Elevate Your Health™ with science-backed practices, expert insights, and mindful rituals.

How NHL Champion Alec Martinez Used Cold Plunging to Extend His Career

How NHL Champion Alec Martinez Used Cold Plunging to Extend His Career

NHL Stanley Cup winner Alec Martinez shares his complete athlete recovery protocol — using consistent cold plunging to overcome injuries, regulate his nervous system, and play 17 pro seasons. Includes his 4 key steps + complementary therapies for faster recovery and peak performance.

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Your HSA/FSA Just Got Way More Useful

Your HSA/FSA Just Got Way More Useful

We partnered with Truemed to make it easier to use your HSA or FSA dollars on Nordic Wave products—because cold plunging isn’t just a wellness trend. It’s real recovery. And now, it’s reimbursable.

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Three Questions Every Studio Owner Should Ask Before Adding New Services

Three Questions Every Studio Owner Should Ask Before Adding New Services

Many wellness facilities chase the latest trends, assuming it will help them attract members and get ahead. But in many cases, this doesn’t happen. Facilities add everything from yoga to cold plunges, but these offerings don’t compel members to stick...

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If You Build Community-Driven Wellness Programs, Members Will Come (And Stay)

If You Build Community-Driven Wellness Programs, Members Will Come (And Stay)

An abundance of class types, a full class schedule, and state-of-the-art equipment.  Many wellness facilities believe this is what it takes to compete. They assume that adding everything from yoga to spin to their service menu and offering classes throughout...

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How a Studio Owner Retains 70% of Members Through Holistic Programs

How a Studio Owner Retains 70% of Members Through Holistic Programs

Sean Russel Herman, the founder and owner of holistic wellness studio Musou Movement, has spent nearly two decades combining aerobic movement with recovery offerings. He knows that a new in-studio offering can be a game-changer for your business and your...

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How Universities Can Get Ahead of the Campus Mental Health Crisis

How Universities Can Get Ahead of the Campus Mental Health Crisis

Students are struggling with their mental health. Thirty-eight percent of college students in the US reported depressive symptoms in the 2024 Healthy Minds Study, while 34% reported anxiety symptoms. While these rates represent small improvements year-over-year, the prevalence of mental...

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