Wellness facilities need to rethink their business models. Many of today’s facilities think of themselves as service providers. From yoga classes and spin sessions to strength training and meditation, they offer a wide variety of options for members. However, this...

Stand-alone fitness services that drive physical performance are no longer enough. Lindsey Trubia, Head of Business Strategy and Education at Nordic Wellness, has witnessed a significant shift in consumer expectations in recent years. Consumers are increasingly demanding holistic wellness experiences...

The Benefits of Drinking Hydrogen Water It’s fairly obvious that water is the most important part of any human’s diet. After all, over half of our bodies are made up of water! But, experts are discovering that there are ways...

At Nordic Wave, we're frequently asked about the benefits of vertical cold plunging compared to horizontal cold plunging. If you are one of those looking for answers, read below to understand the five main advantages of plunging in the Viking...

Here's a quick question: Are you satisfied with the quality of your day? Do you feel refreshed, refueled, and energized after a long day? If not (and you aren't alone) then you might want to consider incorporating a cold plunge...